
Dr. Elliot Justin
Dr. Elliot Justin isn't your typical medical innovator. At 71, this emergency medicine physician with decades of healthcare technology experience has turned his attention to one of men's most intimate health indicators: nocturnal erections.
As the founder and CEO of Firm Tech, Dr. Justin has created the world's first sex tech company dedicated exclusively to improving men's erectile fitness. His journey from ER doctor to sexual health pioneer wasn't planned—it began when a urologist challenged him to find a way to count nocturnal erections, leading to a discovery that could transform men's healthcare forever.